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10 Best HubSpot Apps in 2026: Improve Your Team Performance

Written by Yaryna Bilynska | Nov 14, 2025 7:10:11 PM

As HubSpot continues to grow as an all-in-one platform for sales, marketing, service, and operations, teams increasingly rely on connected apps to remove manual work and streamline collaboration. In 2026, the most valuable HubSpot apps are no longer the big, obvious integrations like Google Calendar or Slack. Still, focused tools that solve specific productivity gaps, automate daily tasks, and make teams faster and more aligned.

Below is a curated list of 10 powerful HubSpot apps that help improve team performance across different functions. These apps are newer, more specialized, and built to support modern RevOps, sales teams, customer success workflows, and cross-departmental collaboration.

  1. Koalify – Deduplication tool to merge duplicate contacts, companies, deals, and tickets inside HubSpot.
  2. Survicate – Fast surveys, NPS forms, and feedback widgets connected to HubSpot customer journeys.
  3. CloneNer – Clone deals, tickets, companies, and custom objects inside HubSpot; supports Auto Rules.
  4. ProBackup – Automated daily CRM backups with one-click restore for contacts, deals, line items, and more.
  5. LineNer – Manage line items using workflows; supports templates, bundles, and decimal precision.
  6. HeyGen – Generate personalized AI videos integrated with HubSpot contacts and deals.
  7. Data Bridge – Embed external content (images, Google Sheets, videos) directly into HubSpot records.
  8. Copy Line Items – Manually copy one or multiple line items between deals from the HubSpot deal page.
  9. Notifyer – Send automated email notifications for task updates without requiring workflows.
  10. PartnerStack Network Connect – Refer leads to your partners and track referral status directly in HubSpot.

1. Koalify

What it does:
Koalify is a dedicated deduplication tool built exclusively for HubSpot. It enables teams to find and merge duplicate contacts, companies, deals, and tickets - manually or automatically - directly inside HubSpot workflows.


Key features:

  • Bulk merge duplicates via workflow action “Merge Duplicate”. 

  • Instant duplicate suggestions via CRM cards on contact, company, deal & ticket pages.

  • Custom duplicate-matching rules (choose combinations of properties) for precise duplication detection. koalify.io

  • Deduplication reporting: views, lists, and notifications for duplicates in HubSpot. 

How it improves team performance:
Koalify helps teams maintain data cleanliness and prevent inefficiencies caused by duplicate records (e.g., multiple salespeople contacting the same lead, incorrect assignments, or inaccurate reporting). With cleaner CRM data, marketing, sales, and service teams operate more smoothly and make decisions based on reliable information.

Strength of integration:

  • Fully native to HubSpot - no external login required. YouTube+1

  • Direct workflow actions that allow automation of deduplication.

  • Duplicate flags and properties that can be used in lists, views, and reports inside HubSpot.

2. Survicate

What it does:
Survicate offers fast surveys, NPS forms, and feedback widgets that connect directly to HubSpot contacts and customer journeys.

Key features:

  • NPS surveys

  • Post-interaction feedback

  • Embedded website surveys

  • CSAT forms

How it improves team performance:
It helps teams collect insights faster, refine messaging, and improve customer experience based on real-time feedback. Marketing, product, and service teams can respond proactively and avoid surprises.

Strength of integration:

  • Survey results are written into HubSpot properties

  • Allows segmentation and workflow automation based on responses

  • Connects feedback to contact and company records in HubSpot

3. CloneNer

What it does:
CloneNer helps teams clone deals, tickets, companies, and custom objects inside HubSpot. It also supports automation with smart conditions using Auto Rules.

Key features:

  • One-click cloning of any HubSpot object

  • Auto Rules for automated cloning scenarios

  • Conditional logic based on properties (date, numeric, text, dropdown, boolean, multiselect)

  • Supports custom object cloning

How it improves team performance:
CloneNer saves hours of manual data entry, removes repetitive setup work, and standardizes processes for sales and customer success teams. This means less configuration overhead and more time for closing and servicing.

Strength of integration:

  • Native HubSpot UI actions

  • Deep automation support, consistent with HubSpot workflows

  • Works smoothly across pipelines and teams

4. ProBackup

What it does:
This integration connects HubSpot with Jira to align support, product, and technical teams by synchronizing tickets and issues.

Key features:

  • Auto-creation of Jira issues from HubSpot tickets or deals

  • Two-way sync of comments, statuses, and data

  • Deal and ticket context inside Jira for engineers

How it improves team performance:
It eliminates communication gaps, ensures customer-facing teams always know the status of technical issues, and keeps engineers aligned with live customer CRM data. Support issues get resolved faster, and information isn’t lost in handoffs.

Strength of integration:

  • Real-time sync between HubSpot and Jira

  • Custom mapping of properties and status flows

  • Strong alignment between support, product, and sales workflows

5. LineNer

What it does:
LineNer manages line items inside HubSpot using workflows. It allows teams to add, update, or delete line items programmatically on deals.

Key features:

How it improves team performance:
LineNer speeds up quoting, reduces manual errors, and enables flexible CPQ automation inside HubSpot without needing external CPQ tools. Sales and RevOps teams can manage complex deal structures easily.

Strength of integration:

  • Fully embedded within HubSpot workflows and UI 4crms.com+1

  • Directly designed for HubSpot Professional/Enterprise environments

  • Low-friction setup, high relevance for sales operations

6. HeyGen

What it does:
HeyGen enables teams to create personalized videos using HubSpot data. Users can automatically generate video messages for leads, customers, or internal processes directly from the CRM.

Key features:

  • Create videos with avatars and voiceovers based on HubSpot contact or deal data

  • Integration with HubSpot workflows for automated video campaigns

  • Personalization using name, company, or other HubSpot properties

  • Generate videos for emails, landing pages, or internal presentations

Why does it improve team performance?
Teams can quickly produce personalized videos without external tools or editing. This increases engagement, improves email open and conversion rates, and saves time for marketing and sales teams.

Strength of integration:

  • Direct HubSpot workflow triggers for automation

  • Embed personalized videos into HubSpot emails and landing pages

  • Works with contacts and deals for automated personalization

7. Data Bridge

What it does:
Data Bridge allows teams to embed external content into HubSpot records - such as images, Google Sheets, videos, or dashboards - via a custom card or separate tab.

Key features:

  • Custom card for contacts, deals, or companies

  • Supports images, spreadsheets, media, and live content views

  • Option for a separate tab for Professional HubSpot portals

How it improves team performance:
Data Bridge centralizes reference materials, visual assets, and data views inside HubSpot, reducing the need for external tool switching. This is especially useful for implementation teams, sales engineers, and customer success teams.

Strength of integration:

  • Seamless embed inside HubSpot UI

  • No coding required; works out of the box

  • Ideal for teams who rely on external data (Google Sheets) or assets while working in CRM

8. Copy Line Items

What it does:
Copy Line Items enables users to manually copy one or more line items from one deal to another with one click, directly within HubSpot.

Key features:

  • Manual copying of line items between deals

  • Retains price, quantity, and item details

  • Simple UI action embedded into the deal view

How it improves team performance:
It eliminates repetitive quoting work and speeds up deal creation for sales teams that frequently use similar deal structures. Quick copying means quicker proposals and fewer errors.

Strength of integration:

  • Native UI action inside HubSpot deals

  • Minimal setup required

  • Complementary to more advanced line-item automation tools like LineNer

9. Notifyer

What it does:
Notifyer sends email notifications when a task meets certain conditions (for example, status changes or updates), without requiring HubSpot workflows.

Key features:

  • If-then triggers for task updates

  • Customizable email content with HubSpot tokens

  • Send to default or custom email recipients

How it improves team performance:
Notifyer prevents missed follow-ups, supports accountability across sales/service teams, and helps busy teams stay aligned without building full workflows. Great for smaller teams or those without advanced automation.

Strength of integration:

  • Works directly on HubSpot tasks

  • Simple to set up; no deep automation knowledge required

  • Ideal for HubSpot Starter/Professional teams

10. PartnerStack Network Connect

PartnerStack Network Connect allows HubSpot teams to send referrals directly into the PartnerStack network without leaving the CRM. This makes co-sell and partner referral processes seamless.

Key features:

  • Sync your sales team members in HubSpot with PartnerStack.

  • “Refer” form directly on the deal page to easily send leads to partners.

  • Track referral status — updates flow back into HubSpot automatically.

Why does it improve team performance?

  • Sales reps can refer leads without switching tools.

  • Co-selling with partners becomes part of the CRM workflow, improving partner program efficiency.

  • Visibility into referral status helps drive deals forward and optimize pipeline management.

Strength of integration:

  • Fully integrated within HubSpot Sales Hub.

  • Create and send referrals directly from the deal record.

  • Updates on referral status sync automatically in HubSpot; no separate portal is needed.

Final Thoughts

The best HubSpot apps in 2026 are the ones that create real leverage for teams: removing manual work, connecting data, improving alignment, and building repeatable processes. Instead of relying on massive general-purpose integrations, teams are choosing focused, high-impact tools like Koalify, CloneNer, LineNer, Data Bridge, Notifyer, Survicate, and others.

Each of these apps helps teams work faster, maintain cleaner data, and build predictable workflows that scale. When you select the right niche apps for your stack, you can build a cohesive system where sales, marketing, service, and operations all speak the same language—and waste far less time.