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How to Add Line Item to Deal in HubSpot [How-to Guide]

Written by John Maret | Jun 16, 2024 4:00:36 AM

Adding line items in HubSpot is crucial for sales teams, as it allows them to track specific products or services within deals. By itemizing deal components, line items create a clear and organized overview, making it easier for teams to understand what is being offered to customers. This article will discuss the importance of line items and provide a straightforward process for adding them to your deals.

📌 What are Line Items?

Line items in HubSpot represent the individual products or services associated with a deal. Each line item includes essential details such as the item name, quantity, price, and any applicable discounts. This feature allows businesses to break down deals into manageable components, making it easier to track sales, analyze performance, and maintain accurate records.

Adding Line Items to Deals. When & Why

Adding line items to deals is crucial for several reasons:

✔️ Detailed Tracking: Line items provide granular visibility into what is included in each deal. This level of detail helps sales teams understand customer needs better and tailor their offerings accordingly.

✔️ Accurate Reporting: When line items are associated with deals, businesses can generate more accurate reports on sales performance, revenue forecasting, and inventory management. This data-driven approach leads to better decision-making.

✔️ Enhanced Customer Experience: Clearly itemized deals enable sales reps to present offers more effectively to clients, answering questions and addressing concerns with ease. This transparency builds trust and improves customer satisfaction.

✔️ Streamlined Processes: Line items simplify the sales process by ensuring that all relevant details are captured upfront. This minimizes the risk of errors and reduces back-and-forth communication with clients.


📌 How to Add Line Items to HubSpot Deals Automatedly? 

Here’s a step-by-step guide to help you seamlessly integrate line items into you deals with the help of the LineNer app.

Install the LineNer App

Log in to HubSpot and ensure the LineNer app is installed.

Navigate to HubSpot Workflows

Start creating a workflow and then add (use) the LineNer app within it. 

Select Preferred Action 

We’ve introduced a new deal-based workflow action that allows you to dynamically add (update or delete) a line item to an existing deal. With this feature, users can seamlessly configure and include the following fields:

  • SKU of the product to be added
  • Product quantity
  • Line item price
  • Currency selection (e.g., USD, EUR, GBP, etc.)

Note: Currently, HubSpot automation does not allow this.

 

Enjoy!

 

📌 Can I Add Line Items to My Deals Manually?

Yes, you can add line items to your deals manually in HubSpot. However, this process requires careful attention, as it involves entering data for each item, which can slow down deal closure and impact team productivity. For businesses with large product catalogs, the manual addition of line items can be particularly time-consuming. Additionally, updating quantities or making adjustments can further increase the workload and raise the risk of errors, potentially complicating the sales process.

Common Challenges & Effective Solutions

While adding and managing line items in HubSpot, you might encounter some challenges. Here are common issues and their solutions:

Duplicate Line Items

👉 Solution: Regularly audit your product library to remove duplicates.

Incorrect Pricing

👉 Solution: Double-check prices before adding line items to deals and keep a reference list of standard prices.

Difficulty in Tracking

👉 Solution: Use HubSpot’s reporting tools to track line item performance and make adjustments as needed.

LineNer Reviews

"LineNer allows workflow users to add line items to a deal after certain triggers are met. The team has also been super helpful in adding additional features after rounds of feedback.
 
Highly recommend this tool while you are not able to add line items to a deal using HubSpots native features."
DiCello, N. - Sales Manager

"Finally an app that allows us to add LineItems to deals via workflows. It is easy to add the right product to the deal according to different triggers.

This saves a lot of time for employees and reduces the potential for errors in price calculation enormously"

Urmetzer, J - Sales Manager

Conclusion

Adding line items to deals in HubSpot is a powerful feature that enhances the clarity and efficiency of your sales process. By utilizing HubSpot’s tools effectively, you can manage your deals more efficiently and drive better sales outcomes. Remember to keep your product library updated, use consistent naming conventions, and leverage HubSpot’s reporting tools for optimal results.

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