Everything about HubSpot Themes: A Complete Guide

HubSpot Themes: What are they?

HubSpot themes are a set of modules, templates, style options, and global content that can be combined to build websites. Since June 25, 2020, themes have been a part of the HubSpot marketplace for creators. Before that, HubSpot offered template packs but they didn't give the same flexibility as themes.

Advantages of using HubSpot themes

Before HubSpot themes, website designers had to pay more attention to the user experience they provided from page to page. Because HubSpot wasn't as strong as it is now, developers had to do more work.

Using HubSpot themes has various advantages, such as:

1. Ease of creating global content, which remains the same throughout the website.
2. Reusable components, which reduces the need to create new components.
3. Customization enables to build the unique websites.
4. The ability to copy a theme from one account to another.

What are website theme templates?

Each website theme includes a set of page templates and system templates. These will differ depending on whether the theme you select is free or not.

Examples of free page templates are:

• Blog listing
• Blog post
• About
• Contact
• Flex
• Home
• Landing page
• Thank you page
• Team

A free theme is the ideal starting point if you're just getting started with your website or you run a small- to medium-sized business.

Paid page templates can include all of the above, as well as:

• Variations of the homepage
• Variations of landing pages
• Pillar pages
• Resource page
• Product page
• Pricing page
• Video pages

If you've been around for a while and want to really increase your market presence, a paid theme will provide you with wider design options, additional modules, and module customization.

Each theme also includes system templates. These templates are for your website's default pages, like error pages and pages that confirm email subscriptions.

System templates can also include:

• 404 error page
• 500 error page
• Backup unsubscribe page
• Password prompt page
• Search results page
• Subscription preferences page
• Subscription confirmation page

HubSpot Themes vs. Templates

Although they are similar, themes and templates are not the same. Themes are a package of assets that come with modules, templates, style options, and global content. They are adaptable and configurable in a variety of ways.

In contrast, templates are reusable page or email designs. They are often built using a combination of modules. A theme can be made up of one or more templates.

What are website theme modules?

The components that provide life to your website are known as theme modules. Without them, you would be scrolling one long page with no interactive elements to move you along. It`s so boring!

Drag and drop modules

You can place these modules anywhere on your template pages. Depending on what you require for that page, there are many different types. Some of them are:

• Blog post hero
• Button
• Call-to-action box
• Collapsable text
• CTA section
• Hero
• Icons with text
• Page nav

Saved sections

Instead of replicating a page layout every time, you can save it for future webpages. As a result, this enables perfect design consistency across your website.

What is HubSpot Marketplace?

The HubSpot Marketplace is where you can purchase themes. Let's briefly discuss what it is. HubSpot Marketplace is an online directory with thousands of products intended to assist you in creating a website. Themes, modules, and templates are available for purchase and can give users more options and versatility. There are both free and paid choices.

Searching by category, supplier, or cost can help you find the ideal template. The options can also be sorted by price or most downloaded.

Purchasing a theme or creating one from scratch: What to choose?

It depends on the circumstances,  your skill level, your time, and your finances. The complexity of your design needs is another important factor. For instance, you should choose a theme if you need to follow already-defined brand standards and you have the money to do so.

You should make your own theme if you have the knowledge or assistance of a developer to do so and want more control over the final product. But keep in mind that learning HubSpot can be challenging, even for the most experienced specialists. Another option is to work with a HubSpot developer to modify a theme you purchase from the Marketplace. 

What do themes mean for developers?

Both marketers and developers benefit from HubSpot themes. For instance, if developers design reusable modules for their themes less coding is required. With the introduction of themes into the developer’s toolkit, HubSpot has further strengthened its philosophy of component-based software engineering, which essentially means you create once and use the coding everywhere.

The marketplace also allows developers to offer or sell their themes. It might be an additional source of income.

How to choose the ideal theme?

There isn't a theme that works for everyone. There are a few things to keep in mind while choosing a theme because what works for someone else might not work for you. Of course, aesthetics are important, but themes exist to enable the creation of new, robust pages. The theme should be customizable within the HubSpot CMS framework. It should include the main templates you require (such as the homepage, blog, about us, and products).

Consider your budget, the components you require, and how it works before choosing a HubSpot theme. Examine the demo pages and analyze what does and doesn’t make sense for your website. Keep in mind that certain details, including the color palettes, can be changed and that some changes may require more effort.

Why should you use HubSpot themes for your website?

Using a HubSpot theme puts you in control, which is how it should be! As a result, you don't need to rely on third parties or IT departments to make simple modifications to your website. With HubSpot themes, making changes is as easy as opening your theme editor, publishing them, and continuing with your day.